The platform is rolling out a new feature that permits them to reduce the volume of AI-created media appearing in their feeds. This move comes as the platform announced that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread release. This development aligns with a rise in AI-generated material, spurred by emerging AI video creators.
AI Proliferation Online
It has been noted that almost 10% of the most rapidly expanding content creators on a competing service primarily display content made by AI. A significant portion of this output is considered low-quality AI content, a label for substandard, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from digital art to science explainers, and we want to give people the ability to adjust the amount of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its app labeled as artificially created. Overall, over 100 million pieces of content are added to the service every day, making AI-generated material a limited portion of its overall inventory.
How to Adjust Settings
Members will be able to limit or boost the volume of artificial media they view by opening the “manage topic” setting in the app and selecting “AI-generated content”. Further subjects that are already be adjusted under the setting encompass news, style, beauty, and dance.
Content Labeling and Policies
Its policies mandate users to identify “realistic” AI-generated content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any believable AI video that is without a tag can be taken down under its community policies.
Furthermore, the platform will now add an artificially created watermark to content produced via its built-in AI features, or identified by an collaborative effort for spotting artificial media. This step is designed to deter users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a $2 million AI literacy fund for experts and institutions to develop learning resources about ethical AI use. This project will support non-profit groups focused on educating programming and robotics.
Content Safety Approach
The video-sharing app has defended its content review process, during debate over plans to lay off hundreds of content moderators in the United Kingdom. The company is set to eliminate 439 jobs in its content moderation team in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official explained that human moderation would remain essential, but automated tools can protect employees by eliminating the most graphic content ahead of it gets reviewed by people. The platform stated a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
